Digital Advice and the Diseconomy of Financial Planning

7 September 2016

With enough time in the industry, super fund planners can start to feel a bit like Cassandra, who according to Greek mythology received the gift of prophesy, but with one condition – that no one would ever believe her. Super funds understand how critical financial planning is to their members’ futures, and they see the value proposition as being self-evident, if only they had a receptive audience. But their message is undermined by a broader lack of trust in the industry, which has left members blind to the benefits of engagement, and created a self-reinforcing cycle of disinterest.